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Run to the Beat, first held in 2008, was the first half marathon event in London,〔(London's First Official Half Marathon, Tri247, 23 January 2008 )〕 taking its name from the use of music along the route. It was initially organised by IMG,〔(IMG CHALLENGER WORLD ANNOUCES NIKE+ AS NEW RUN TO THE BEAT SPONSOR )〕 and held each autumn in south-east London until 2013, attracting, at its peak, some 19,000 runners. From 2014, it became a 10km event elsewhere in London. == History == Organisers expected more than 12,000 runners to take part in the inaugural race in Greenwich on 5 October 2008.〔(Metro UK, 15 July 2008 )〕 But bad weather on the day and tube delays saw just 7252 runners cross the startline. Of those 55% were female and 45% were male.〔(Run to the Beat Official Results )〕 The first event was sponsored by Sony Ericsson,〔(Sony Ericsson backs half-marathon event, Ed Kemp Marketing, Brand Republic, 15 July 2008 )〕 who returned as sponsor in 2009; Nike was official sponsor from 2011〔 to 2013. The event raised money for its official charity, Leukaemia Research, raising over £400,000 in 2008. The 2009 race was held on 27 September 2009.〔 The route started and finished at The O2. Runners initially headed along the river towards the Thames Barrier, past Firepower - The Royal Artillery Museum and the Royal Artillery Barracks, and through Greenwich Park. A main stage was located next to the start/finish line and music was played at 16 stages along the route. After criticisms of the route and organisation in 2012, the route changed for the 2013 event, starting and finishing in Greenwich Park, and many runners among the 19,000 participants experienced even worse problems in this edition, described as 'shambolic'. As a result, this was the final year it was run as a half marathon;〔(London Half Marathon 2015 (changed to a 10K race in 2014) ). Accessed: 22 July 2015.〕 it became a 10km event in Wembley. The theory behind the event came from Dr Costas Karageorghis,〔(Dr Costas Karageorghis Biography - Brunel University )〕 associate professor of sport psychology at Brunel University. He said: :"When carefully selected, our research shows that music can help increase performance levels quite profoundly. ... I will ensure that the tempo and rhythm of the music contour the physiological demands of the event – to provide athletes with the additional motivation needed to pull a great performance out of the bag or even just to help them enjoy the experience a little more."〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Run to the Beat」の詳細全文を読む スポンサード リンク
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